Design Spec

We apologize that this is such a complex task for you and greatly appreciate any work you do on it.

Must Urgent things to Produce

• Logo (Colour)
• Colour set
• Business cards
• Open source fonts

We would like to use open source fonts, here is a list:

• http://linuxlibertine.sourceforge.net/
• http://copacetix.com/fonts.php
• http://www.gnome.org/fonts/ (Bitstream Vera)

You could drop this requirement as the amount of fonts is too limited and use freely available fonts ( we must be able to use them in our work free of charge ). (http://www.goodfonts.org/)

Design Spec for BW

What is it going to be used for? Most importantly:

• Poster
• Letterheads
• Business cards
• Compliment slips
• Invoices

Less importantly:

• Login screen and desktop background,
• Icons (computer desktop icons)
• Leaflets, literature (CI)
• T-Shirts
• Pens
• Stickers and mugs

Who is the design aimed towards

We identified the following groups: funders, potential network members, current network users, telephone support users, partner organisations, NGO's, Regional Development Agencies, policy makers and the general public.

How do we want to be perceived

This question caused the most consternation as there were two main groups of ways we would like to be perceived, based on the two separate markets we are involved in. Firstly we would like to seen as:

• Competent
• Reliable
• Confident

for our professional relationships and

• Inclusive
• Fluffy
• Approachable

These are not necessarily mutually exclusive in terms of our designs we hope. Other general perceptions are:

• Innovative
• Communication-based (our raison d'etre)
• Multicultural
• Open source advocates and users

What we don't want

Antennas, aggressive looking, themes suggesting radiation,